Marketing Automation Manager

Responsibilities

• HubSpot Marketing Automation Management - Serve as the primary administrator and power user for HubSpot Marketing Hub and CRM, maintaining platform standards, documentation, permissions, and day-to-day functionality. - Build, test, deploy, and optimize email campaigns, automated workflows, nurture programs, audience segments, lists, forms, landing pages, and related campaign assets. - Maintain lifecycle stages, contact properties, lead scoring, routing, campaign structures, and other processes that support an accurate and scalable marketing database. - Conduct routine database audits, cleanup, troubleshooting, and quality assurance to protect data integrity and improve platform performance. - Monitor HubSpot capabilities and recommend practical process or automation improvements that increase efficiency, engagement, and visibility.
• Multi-Channel Campaign Execution & Reporting - Translate approved marketing strategies and campaign briefs into coordinated execution plans, workflows, timelines, and deliverables across email, website, social media, digital advertising, content, events, and sales enablement channels. - Execute integrated campaigns in collaboration with internal stakeholders and external agency partners, ensuring activities are delivered accurately, consistently, and on schedule. - Manage campaign calendars, dependencies, audience targeting, testing, tracking parameters, and launch quality assurance. - Develop and maintain dashboards and recurring reports that measure campaign performance, engagement, lead generation, funnel progression, pipeline contribution, attribution, and ROI, as data allows. - Analyze results, identify actionable insights, and recommend optimizations to improve campaign effectiveness and future planning. - Support account-based marketing initiatives through audience development, campaign setup, activation, and performance tracking.
• Website & Social Media Content Management - Manage day-to-day website content updates within the content management system, including publishing and refreshing copy, imagery, resources, landing pages, calls to action, and solution information. - Coordinate more complex website changes with internal IT, hosting or development partners, designers, and agency resources, clearly documenting requirements and conducting content and functional quality assurance. - Maintain website content accuracy, consistency, brand alignment, usability, accessibility, and basic on-page SEO practices, including page titles, metadata, internal links, and keyword-informed copy updates. - Manage the organic social media calendar and publishing process, adapting approved content by channel, and coordinating supporting creative assets. - Monitor social channels and website content performance, surface engagement insights, and recommend updates or repurposing opportunities. - Maintain organized digital content and asset libraries to support efficient reuse and consistent execution across channels.
• Sales & Marketing Alignment & Other - Partner with Business Development and Marketing leadership to support lead management, campaign follow-up, audience development, sales enablement, and visibility into marketing activity and results. - Maintain lead routing, lead status tracking, lifecycle management, and handoff processes within HubSpot. - Collaborate with content, creative, subject matter experts, and external partners to gather inputs, coordinate deliverables, and support cross-functional marketing priorities. - Participate in department and company meetings, stay current on relevant marketing technologies and practices, and perform other duties as assigned.
• Required Skills/Abilities - Advanced hands-on proficiency with HubSpot Marketing Hub and CRM, including email, automation, segmentation, forms, landing pages, reporting, and database management. - Strong integrated campaign execution and project management skills, with the ability to coordinate multiple channels, stakeholders, timelines, and deliverables. - Ability to manage website content in a content management system and applying foundational on-page SEO, accessibility, usability, and quality assurance practices. - Able to manage organic social media content calendars, publishing workflows, and channel-level performance monitoring. - Ability to develop dashboards, interpret performance data, identify actionable insights, and communicate results to business stakeholders. - Strong understanding of lead management, customer journeys, campaign attribution, and sales and marketing handoffs. - Excellent writing, editing, organization, problem-solving, and attention-to-detail skills. - Ability to translate marketing objectives into clear workflows, scalable processes, and accurate execution. - Effective collaborator with technical and non-technical stakeholders, internal subject matter experts, and external partners. - Self-directed and adaptable, with the ability to prioritize and manage multiple initiatives in a fast-paced environment. Working knowledge of Google Analytics, Google Search Console, LinkedIn Campaign Manager, social publishing tools, and digital marketing performance metrics. - Embodies the core values of R3 Continuum.
• Education & Licensing - Bachelor's degree in Marketing, Business, or a related field preferred. - Current HubSpot Marketing Software Certification, required Experience Required - 5 years of professional marketing experience, including integrated multi-channel campaign execution and digital marketing program management. - 3 years of hands-on experience administering HubSpot Marketing Hub and CRM, including marketing automation, audience segmentation, lead management, dashboards, and reporting. - Experience planning, executing, measuring, and optimizing integrated campaigns across email, website, social media, content, digital advertising, and sales enablement channels. - Experience creating, publishing and maintaining website landing pages through a content management system, including foundational on-page SEO practices. - Experience working cross-functionally with sales, marketing, creative, technical, subject matter experts, and external agency partners.
• Preferred - Experience supporting Account-Based Marketing programs. - Experience coordinating website enhancements with designers, developers, hosting partners, or digital agencies. - Experience within B2B, professional services, healthcare, or behavioral health industries.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Current HubSpot Marketing Software Certification, required
• 5 years of professional marketing experience, including integrated multi-channel campaign execution and digital marketing program management.
• 3 years of hands-on experience administering HubSpot Marketing Hub and CRM, including marketing automation, audience segmentation, lead management, dashboards, and reporting.
• Experience planning, executing, measuring, and optimizing integrated campaigns across email, website, social media, content, digital advertising, and sales enablement channels.
• Experience creating, publishing and maintaining website landing pages through a content management system, including foundational on-page SEO practices.
• Experience working cross-functionally with sales, marketing, creative, technical, subject matter experts, and external agency partners.

Preferred

• Experience supporting Account-Based Marketing programs.
• Experience coordinating website enhancements with designers, developers, hosting partners, or digital agencies.
• Experience within B2B, professional services, healthcare, or behavioral health industries.

Benefits

• R3 Continuum provides eligible full-time employees with a comprehensive benefits package including medical, dental, vision, life, disability insurance, a 401(k) retirement plan with company matching, paid time off, paid parental leave, bonus program, and more.