Marketing Automation Manager

Responsibilities

• Design, build, test, document, maintain, and optimize assigned marketing automation journeys while coordinating decisions, dependencies, and approvals with relevant stakeholders.
• Translate business and journey strategies into scalable marketing automation platform requirements, audience definitions, business rules, and measurement plans.
• Support automation across customer, advisor, and partner lifecycles while balancing immediate needs with long-term scalability, governance, deliverability, and customer experience.
• Develop scalable lead, customer, and relationship-based marketing journeys.
• Facilitate discovery and journey-mapping sessions for assigned marketing journeys to identify stakeholder needs, friction points, handoffs, and automation opportunities.
• Translate customer, advisor, and partner needs into qualification criteria, required fields, routing logic, and nurture strategies within the marketing automation platform.
• Design connected experiences across leads, travelers, travel advisors, and partner organizations while reducing duplicate or conflicting communications.
• Partner with relevant stakeholders to translate business needs into clear marketing, data, audience, trigger, field, acceptance, and system requirements for the teams responsible for CDP, integrations, analytics, and other marketing technologies.
• Identify and document marketing use-case gaps involving data availability, quality, timing, identity, consent, or connectivity, and coordinate resolution with the appropriate stakeholders.
• Represent marketing requirements in solution-design discussions, support field-mapping reviews, and coordinate resolution of data, integration, or platform issues with the appropriate stakeholders.

Requirements

• 5+ years of experience in marketing automation, marketing technology, CDP, lifecycle marketing, customer journey management, or a related field, including experience supporting complex and varied marketing journeys. HubSpot experience preferred.
• Hands-on experience designing, building, testing, and optimizing marketing automation journeys and workflows, with strong knowledge of segmentation, enrollment and suppression rules, lifecycle management, routing, personalization, and triggered communication
• Working knowledge of CRM, customer data platforms, analytics, consent, data governance, and integration concepts is preferred.
• Experience translating business needs into functional requirements, data requirements, process flows, use cases, acceptance criteria, and implementation-ready documentation.
• Strong facilitation, systems-thinking, documentation, analytical, problem-solving, and stakeholder-management skills.
• Ability to translate strategic priorities into hands-on execution while balancing governance, prioritization, scalability, and continuous improvement.
• Familiarity with email deliverability, QA, UAT, HTML/CSS, and practical applications of AI in marketing automation are preferred.

Benefits

• Health & Wellness: Medical, Dental, and Vision coverage — plus a Peloton One Membership to keep you moving
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about
• Financial Security: 401(k) with company match
• Family Support: Paid parental leave, paid bereavement leave, and access to our Employee Assistance Program
• Career Growth: Tuition reimbursement to help you level up your skills
• Exclusive travel discounts, incentives and more!