Marketing Automation Data Specialist

Responsibilities

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately and on time.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards, recognizing that the data is used by teams and systems across the organization.
• Build and maintain campaigns across the marketing automation platform and CRM to establish structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; validate all assets before testing; and allow sufficient lead time for stakeholder review.
• Manage all list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards, validating accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps that include findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion measurement from first touch through the pipeline.

Requirements

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results.
• Working experience administering an enterprise marketing automation platform.
• Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly, evidenced by a prior migration or implementation.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors.
• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience.

Preferred

• SQL proficiency for querying CRM or data warehouse records.
• Experience supporting a marketing platform migration or customer data platform (CDP) implementation.
• Familiarity with Marketing Cloud Next, HubSpot, ZoomInfo, Gong, Chili Piper, and RingLead
• Salesforce certification
• Experience supporting account-based marketing programs.

Benefits

• Remote-First & Flexible PTO — work from wherever you're most productive
• 100% Company-Paid Employee Coverage - Medical, dental, and vision plans with a 100% company-paid employee-only option, plus company contributions toward dependent coverage and company-paid life and disability insurance.
• 401(k) + 4% Match — with financial advisors to help you plan
• 6 Weeks Parental Leave
• Invest in You — 30-60-90 day plans and frequent training
• Culture of Recognition — peer-to-peer bonuses & team celebrations