Marketing Associate

Responsibilities

• Manage and monitor paid activations on digital advertising platforms including major social media platforms and Google, with an emphasis on driving talent acquisition and recruitment for the brand.
• Responsible for allocated funds and campaign budgeting.
• Partner with social lead to inform holistic platform strategies, brand health, audience sentiment and cohesive messaging.
• Identify new opportunities to leverage quality lead acquisition of qualified talent.
• Assess analytics and optimize tactics accordingly. Report performance metrics for leadership on a quarterly basis.
• Ideate and brief creative team on proposed marketing content to develop media assets for relevant business areas.
• Manage internal stakeholders to keep campaigns organized and launching on schedule.
• Coordinate publications and advertising activities with the business portfolio and affiliated brands.

Requirements

• Typically requires a bachelor's degree in marketing or a related field and six or more years of progressive experience in marketing. Equivalent professional experience may be substituted in lieu of education.
• Must demonstrate complete understanding of marketing principles, concepts, practices and standards and have excellent organization skills including scheduling and coordinating work assignments to meet project milestones or established completion dates.
• Must be able to contribute to the development of new processes.
• Must be customer focused and possess:
• the ability to identify issues, analyze and interpret data and use independent judgment in developing solutions to a variety of complex problems,
• excellent analytical, verbal and written communication skills to accurately document, report, and present findings
• excellent interpersonal skills to effectively interact with all levels of employees, management and customers,
• the ability to initiate, plan, and manage projects, and
• excellent computer skills.
• Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.