Marketing Area Manager

Responsibilities

• Develop and execute comprehensive regional marketing strategies across traditional and digital channels.
• Align marketing initiatives with operational capacity, demand generation, and business objectives.
• Identify short- and long-term opportunities to improve marketing effectiveness and performance.
• Plan, execute, and manage integrated marketing campaigns to support lead generation and sales growth.
• Oversee advertising initiatives, campaign tracking, and accuracy of reporting.
• Coordinate development and use of marketing assets, including print, broadcast, and digital collateral.
• Support local sponsorships, community involvement initiatives, and employer branding efforts.
• Monitor and manage online reputation across major review platforms.
• Support and optimize digital marketing channels including paid search, SEO, local service advertising, and other online platforms.
• Collaborate with internal teams and external partners on execution and performance optimization.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Proven experience in a marketing management role overseeing both traditional and digital channels.
• Strong understanding of paid search, SEO, local advertising platforms, and marketing analytics.
• Advanced analytical and reporting skills (Excel required; BI tools a plus).
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and collaboration skills.
• Experience supporting multi-location or service-based businesses preferred.
• Skilled trades, home services, or franchise experience is a plus.
• Working knowledge of design tools such as Adobe Creative Suite or Canva preferred.

Benefits

• Comprehensive benefits package including medical, dental, vision, retirement plan with company match, paid time off, and paid holidays.
• Company-provided technology and tools.
• Career growth and development opportunities.