Marketing Analytics Manager at Trovy | New York, USA | $90K/yr – $120K/yr

Trovy

Marketing Analytics Manager

New York, USA (On-site)

$90K/yr – $120K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive analytics and actionable optimization for paid media across Meta, Google, YouTube, and TikTok with end-to-end creative testing and reporting.

Own performance dashboards and weekly/monthly leadership readouts.
Must-have: 2–4 years in paid media analytics with strong Excel/BI usage.
Standout: Structured testing framework and end-to-end creative pipeline ownership.

Job Description

Responsibilities

Own performance analytics across Meta, Google, YouTube, and TikTok — build dashboards, track KPIs, and deliver regular readouts to leadership
Analyze ad performance at the creative level: by format, hook, messaging theme, audience signal, use case, and demographic — surface patterns that drive decisions
Monitor CAC, ROAS, CTR, conversion rates, and funnel metrics across channels; identify trends and anomalies early
Understand how each platform's algorithm rewards creative performance and structure testing accordingly
Translate data into clear, specific recommendations, not just what the numbers say, but what to do next
Use performance data to drive the creative roadmap — brief the design and content team on what to produce based on what the data shows
Build and maintain a structured creative testing framework: hypotheses, variables, success metrics, and readouts
Identify winning patterns at a granular level — hooks, formats, talent, use cases, messaging angles — and systematically scale what works
Stay current on platform algorithm changes, creative best practices, and format innovations across Meta, Google, YouTube, and TikTok
Partner with the Senior Product Marketing Manager on messaging consistency between paid and owned channels

Requirements

2–4 years of experience in paid media analytics, performance marketing analytics, or a closely related role
Familiarity with Meta Ads Manager and Google Ads — hands-on experience a plus but not required; platform execution can be supported by external media buying resources
Ability to partner effectively with consultants or agencies on platform management while retaining ownership of analytics and creative strategy
Experience with TikTok Ads and YouTube a strong plus
Strong analytical skills — proficient in Excel or Google Sheets; experience with BI tools (Looker, Amplitude, or similar) preferred
Demonstrated ability to analyze creative performance data and translate findings into actionable briefs
Understanding of how modern platform algorithms work and what levers actually move performance
Experience managing a creative review or compliance workflow a plus
Fintech, financial services, or regulated industry experience preferred — familiarity with ad compliance requirements helpful

Preferred

Experience with TikTok Ads and YouTube a strong plus
Fintech, financial services, or regulated industry experience preferred — familiarity with ad compliance requirements helpful
Familiarity with Meta Ads Manager and Google Ads — hands-on experience a plus but not required; platform execution can be supported by external media buying resources

Benefits

Benefits: 401K account, company-paid dental, medical, vision and life insurance, flexible time off, and more.

Trovy

At Trovy, we believe your home is more than a place to live; it’s a powerful financial tool. As a fintech platform, we give homeowners fast, flexible, and affordable credit options. Whether you're managing daily expenses or planning ahead, Trovy makes it easy to put your equity to work -- when you need it, how you need it.Trovy Lending Co. dba Trovy. 1460 Broadway, New York, New York 10036. (833) 987-6890 support@trovy.com I NMLS #2676733. For licensing information, go to www.nmlsconsumeraccess.org. Equal Opportunity Lender. The Trovy Card is issued by Cross River Bank, Member FDIC, pursuant to a license from Mastercard.

Founded in 2024

New York, New York, USA

14 employees (2 in marketing)

trovy.com