Marketing Analytics Manager

Responsibilities

• Develop, maintain, and optimize marketing performance measurement frameworks to evaluate campaign effectiveness, pipeline contribution, lead generation, customer acquisition, and revenue impact.
• Build and manage marketing dashboards, scorecards, and executive reporting using business intelligence and visualization tools to provide actionable insights to marketing and business leaders.
• Analyze marketing campaign performance across digital, email, paid media, events, content marketing, and demand generation programs, identifying opportunities to improve conversion rates, engagement, and return on investment.
• Partner with Marketing, Sales, Revenue Operations, and Business leaders to define key performance indicators (KPIs), establish reporting requirements, and ensure alignment between marketing objectives and business outcomes.
• Own marketing reporting and analytics within Salesforce and HubSpot, including campaign tracking, lead attribution, funnel analysis, lifecycle reporting, opportunity influence, and pipeline performance measurement.
• Develop and maintain lead funnel reporting, tracking prospects from initial engagement through marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunities, and closed-won business.
• Monitor and analyze lead quality, campaign effectiveness, customer acquisition trends, and pipeline velocity to provide recommendations that improve marketing and sales performance.
• Create and manage attribution models to measure marketing's contribution to revenue and support strategic investment decisions across marketing channels and programs.
• Ensure data integrity, consistency, and governance across Salesforce, HubSpot, marketing automation platforms, and reporting systems through regular audits and process improvements.
• Collaborate with Revenue Operations and Sales teams to improve CRM data quality, campaign tracking standards, lead routing processes, and reporting methodologies.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field, or equivalent combination of education and experience.
• 3-5 years of experience in marketing analytics, performance marketing, revenue marketing, business intelligence, or a related analytical role.
• Experience developing marketing attribution models, performance measurement frameworks, and ROI reporting.
• Hands-on experience with Salesforce and HubSpot is required, including campaign tracking, lead lifecycle management, pipeline reporting, and marketing-to-sales performance analysis.
• Experience working with CRM systems, marketing automation platforms, web analytics tools, and business intelligence solutions.
• Demonstrated experience translating complex data into actionable business insights and recommendations.
• Advanced analytical and problem-solving skills with expertise in KPI development, attribution modeling, forecasting, and performance measurement.
• Proficiency with Power BI, Google Analytics, Excel, and data visualization tools.
• Strong working knowledge of Salesforce and HubSpot, including reporting, dashboard creation, campaign performance analysis, lead management, and CRM data governance. Excellent communication, stakeholder management, and data storytelling skills.
• As required.

Benefits

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts