Responsibilities

• Measure the impact of digital marketing efforts by retrieving data and preparing reports, leveraging internal and third-party analytics tools (e.g. Tableau).
• Conduct marketing campaign analyses, synthesize findings and highlight noticeable trends to share with the team.
• Verify and upload marketing campaign information using internal platforms.
• Create and edit paid advertising and promotional campaigns.
• Work closely and collaboratively with Marketing Analytics team members on ad-hoc research and analysis projects.

Requirements

• Strong organizational skills, time management, and meticulous attention to detail.
• Effective communication skills and ability to prioritize projects based on business needs.
• 2+ years’ experience with Microsoft Excel (e.g. using VLOOKUP, creating pivot tables and charts).
• Knowledge of data analytics tools such as Tableau, SQL, and Python.
• Familiarity with online marketing platforms– Meta Ads Manager, TikTok Ads Manager, and knowledge of key advertising metrics.
• Experience with Canva and in-app video creation (e.g. Tiktok, Instagram).
• A knowledge and love of books and reading.
• This position will be a hybrid of remote work and in-office attendance, and at least 2 days a week in the New York City office will be required.