Responsibilities

• Campaign Performance & Insights
• Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
• Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
• Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
• Identify key drivers of conversion, CPA, and overall campaign effectiveness
• Translate findings into actionable recommendations for marketing teams
• Customer Lifecycle & Retention
• Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
• Evaluate customer segments and behavior to identify growth opportunities
• Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion

Requirements

• 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
• Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
• Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
• Familiarity with AI-enabled tools to support efficient analysis and reporting
• Ability to translate data into clear business insights and recommendations
• Strong communication and cross-functional collaboration skills

Preferred

• Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
• Exposure to direct mail campaign analysis
• Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment