Responsibilities

• Lead the measurement and optimization of marketing campaigns from test design through analysis and recommendations.
• Design and evaluate A/B and multivariate tests to measure incremental impact and improve marketing effectiveness.
• Analyze large and complex datasets to uncover trends, quantify business impact, and identify growth opportunities.
• Develop, automate, and maintain dashboards and reporting solutions that provide actionable business insights.
• Build scalable data processes and automation solutions that improve efficiency, data quality, and reporting accuracy.
• Create measurement frameworks to assess marketing performance and customer behavior across channels.
• Conduct customer segmentation, profiling, and campaign performance analyses to support strategic business objectives.
• Translate analytical findings into compelling stories and executive-level recommendations.
• Support data governance, user acceptance testing (UAT), and validation efforts to ensure data accuracy and integrity.
• Identify and implement process improvements that advance the organization's analytics capabilities.

Requirements

• Bachelor's degree in Analytics, Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.
• 5+ years of experience in marketing, customer, business, or marketing analytics, including hands-on experience with analytical tools such as SQL, Python, or similar technologies.
• Strong understanding of marketing measurement, customer analytics, campaign analysis, and experimental design.
• Experience with large-scale datasets, relational databases, data warehouses, and advanced SQL.
• Proficiency in Python, Microsoft Excel, and BI tools such as Power BI for analytics, automation, reporting, and visualization.

Preferred

• Master's degree in Marketing Analytics, Data Science, or a related discipline.
• Experience supporting B2B marketing, customer lifecycle marketing, CRM, or Account-Based Marketing (ABM) initiatives.
• Experience working with Customer Data Platform (CDP) solutions.
• Familiarity with email and direct mail marketing operations and performance measurement.
• Experience with Azure Databricks, Snowflake, Git, or other cloud-based analytics platforms.
• Knowledge of statistical modeling, predictive analytics, customer segmentation, and marketing attribution methodologies.
• Experience developing automated reporting and workflow automation solutions.
• Ability to leverage AI tools to enhance analytics, reporting, and business insights.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!