Marketing Analyst

California, MO (On-site)

$74K/yr – $99K/yrMid Level3+ years expFull time

Posted 4 hrs ago

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Job Summary

Own and optimize pricing analytics, retention-focused experiments, and cross-functional forecasting to drive profitability and growth. Lead dashboards, segmentation, and scenario modeling while collaborating with marketing, product, finance, and leadership to evaluate offers and retention programs.

  • Own pricing analyses, segmentation, and performance reporting
  • Partner with marketing/product/finance to evaluate offers and retention strategies

Job Description

Responsibilities

  • Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives.
  • Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities.
  • Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness.
  • Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.
  • Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.
  • Perform deep-dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.
  • Design and measure tests to assess pricing changes, promotional strategies, and retention programs.
  • Synthesize complex data into clear business recommendations and executive-ready presentations.
  • Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments.
  • Ensure data quality, consistency, and accuracy across analyses and reporting.

Requirements

  • Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.
  • 3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
  • Strong hands-on experience with Python and/or SQL for detailed data analysis.
  • Experience analyzing large datasets and building models to support business decision-making.
  • Strong understanding of pricing strategy, customer analytics, and retention metrics.
  • Ability to communicate insights clearly to both technical and non-technical audiences.
  • Advanced Excel skills; experience with BI and visualization tools such as Tableau, Power BI, or similar are preferred. (DAX, data modeling, report/dashboard development)
  • Strong problem-solving skills, attention to detail, and ability to manage multiple priorities.

Preferred

  • Experience in financial services, insurance, banking, lending, fintech, or other regulated industries.
  • Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation.
  • Experience supporting product strategy or go-to-market decisions through quantitative analysis.
  • Working knowledge of statistical methods, forecasting, or predictive modeling.

Benefits

  • By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
  • Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC logo

ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC

ForFutures Financial Planning,A financial advisory practice of Ameriprise Financial Services, LLC, is a true Financial Planning establishment focused on the education of its clients striving to create and preserve their wealth.For many, understanding every aspect of personal finance can be daunting. From investments to retirement to insurance, the decisions can be overwhelming.That’s where our firm comes in.Whether you have significant assets to manage—or if you are just starting to accumulate wealth—we have access to the tools and background to provide the services that may fit your needs.Our personal goal is to provide you with guidance that can help you understand and better define your financial goals. We work hard to create a mutually beneficial and respected long-term relationship with our clients and their families.As a member of the community for several years, we take pride in knowing that we have helped many people pursue the type of financial future they dreamed about.For more information about our firm and our services, please call. We would enjoy learning more about your goals and dreams. Securities offered through Ameriprise Financial Services LLC. Member FINRA & SIPC. www.finra.org www.sipc.orgThe Ameriprise Financial representative associated with this website may discuss and/or transact securities business only with residents of the following states: AZ, DE, FL, NC, NJ, NY, OH, PA, SC & WI

Founded in 1992
Marlton, New Jersey, USA
21 employees (1 in marketing)

Traffic Signals

Monthly Visitors
283K
Traffic Source Mix
Search
31.1%
Direct
62.8%
Referral
5.2%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
4