Marketing Admin

Responsibilities

• Execute marketing strategies established by the dealership's sales leadership team.
• Coordinate communication between the dealership and third-party marketing vendors.
• Collaborate with Sales Management to evaluate third-party vendor performance and marketing effectiveness.
• Prepare and distribute monthly reports to leadership regarding vendor performance, lead generation, and return on investment.
• Manage and maintain the dealership's CRM and Podium platforms.
• Monitor CRM performance and notify the General Manager of concerns, including decreased lead volume, appointment ratios, and closing ratios.
• Create and manage CRM follow-up campaigns and customized marketing campaigns targeting specific customer groups.
• Recommend monthly promotions and special offers based on current Stellantis incentives and manufacturer programs.
• Monitor and maintain the dealership's website to ensure accuracy, functionality, and timely updates to vehicle images and inventory information.
• Update website disclosures, disclaimers, and promotional information as needed.

Requirements

• High school diploma or GED required.
• Strong organizational and time management skills with the ability to prioritize multiple tasks effectively.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, including Word, Excel, and Outlook.
• Strong computer literacy and ability to learn new software platforms.
• Ability to analyze data, prepare reports, and communicate findings effectively.
• Strong attention to detail and commitment to accuracy.
• Ability to work independently with minimal supervision.
• Excellent interpersonal skills and ability to collaborate with management, sales associates, and outside vendors.
• Ability to adapt to changing priorities, deadlines, and business needs.

Preferred

• Previous experience in marketing, administration, or a related field preferred.
• Experience with CRM platforms, digital marketing, or social media management preferred.

Benefits

• Medical, dental, and vision insurance
• Paid time off and holiday pay
• 401(k) retirement plan
• Career growth opportunities within our organization