Responsibilities

• Define and lead Brand Strategy and positioning, ensuring clear differentiation, customer relevance, and alignment to business objectives
• Own and evolve the Brand Vision, setting strategic direction across communications, content, and customer experience
• Establish and maintain a multi-year Brand roadmap, aligning priorities to business growth and investment focus
• Influence and align senior leaders across Marketing, Digital, Product, and partner functions to operationalize Brand strategy
• Guide strategic prioritization and brand investment decisions, to strengthen brand equity and drive growth
• Partner with Go-To-Market leadership to ensure Brand strategy is effectively translated into campaigns, engagement, and market execution
• Leverage market insights, customer data, and competitive intelligence to continuously refine brand strategy and maintain competitive advantage
• Build and lead high-performing teams, strengthening leadership capability, accountability, and alignment to Brand Vision and business priorities
• May perform other job duties as directed by Employee's Leaders
• Model the Southwest Way
• Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
• Adhere to Company Values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
• Invest in Leadership and self-growth through participating in continuous learning and development

Requirements

• Knowledge of business management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources
• Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing and brand strategy and tactics, product demonstration, sales techniques, and sales control systems
• Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media
• Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
• Skilled in understanding and applying information to contribute to the organization’s strategic plan
• Skilled in motivating, developing, and directing people as they work while identifying the best People for the job
• Ability to listen, understand, and communicate ideas presented in writing and/or in speaking with others
• Ability to come up with several ideas about a topic
• Required - High School Diploma or GED
• Demonstrated experience in directly or indirectly leading team(s)
• Advanced level business acumen in functional area
• Seasoned and specialized knowledge in:
  Brand
  Brand strategy or analytics
  Developing brand goals and plans
• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines
• Physical Abilities: Ability to perform work duties from [limited space workstation/desk/office area] for extended periods of time, Ability to communicate and interact with others in the English language to meet the demands of the job, Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Nice To Have

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits