Brand Analytics Manager, Brand Innovation Lab

New York City, NY (On-site)

$145K/yr – $195K/yrSenior Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own end-to-end measurement strategy across multiple markets, delivering self-service dashboards and actionable insights to creative, strategy, and advertising teams.

  • Define KPIs, benchmarks, and full-funnel measurement across 11+ countries
  • Build self-service dashboards and automated reports to empower teams

Job Description

Responsibilities

  • Define measurement plans, KPIs, benchmarks, and full-funnel measurement that work across the business
  • Build self-service tools (dashboards, automated reports) that reduce dependence on ad-hoc requests
  • Document measurement methodologies for use across 11+ countries
  • Work with Engineering to embed measurement best practices into existing systems
  • Analyse campaign results and deliver findings and recommendations to creative and strategy teams
  • Present findings to internal teams and, where relevant, to advertising clients

Requirements

  • 3+ years of digital media or marketing strategy, data analysis, analytics & visualization experience
  • Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages
  • Experience with data analytics platforms (Power BI, Python, SQL, Tableau), or experience working with large-scale data mining and reporting tools (i.e. SQL, MS Power Query, Python)
  • Experience using very large datasets
  • 3+ years of database experience (e.g. SQL, NoSQL, Hadoop, Spark, Kafka, Kinesis)

Preferred

  • Knowledge of security and compliance standards including HIPAA and GDPR
  • 5+ years of consulting / advisory experience in advertising or retail

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Salaries

Posted range

$145K/yr – $195K/yr

Taken straight from the job posting.

See all Amazon salaries

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Brand Analytics Manager, Brand Innovation Lab

Amazon · New York City, NY · On-site