Brand & Digital Director, Sam’s Club Customer Team

Fayetteville, AR (On-site)

$144K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive the digital growth and performance marketing agenda for Sam's Club, leading strategy, activation, analytics, and capability building across multiple categories while coordinating with P&G and Sam's Club leadership.

Lead digital strategy and execution across platforms to accelerate growth.
Build and scale capabilities and translate insights into actionable programs for the team.

Job Description

Responsibilities

Digital Acceleration & Performance Marketing Leadership:
Own and drive digital growth strategy and execution across all relevant platforms, ensuring market-leading category growth within digital channels.
Develop and implement comprehensive performance marketing strategies to improve item conversion, increase traffic, and optimize online purchasing. This includes designing both offsite and onsite traffic strategies and plans, identifying retail search and digital content needs, and creating online merchandising strategies with continuous optimization.
Lead the integration and activation of digital media within Sam's Club's ecosystem, leveraging member insights and utilizing both P&G and Sam's media capabilities across Fabric, Home, and Family categories.
Leverage analytics and consumer insights to uncover actionable shopper motivations and barriers, translating these into effective digital marketing programs.
Define, align, and champion the digital vision for P&G at Sam's Club, collaborating with P&G and Sam's leadership to shape future digital activation strategies.
Utilize A/B testing, structured experimentation, and continuous optimization frameworks to refine campaign effectiveness, ad copy, creative assets, and landing page experiences on retailer platform.
Monitor and analyze key performance indicators (KPIs) such as page views, conversion rates, incremental return on ad spend (iROAS) and overall incrementality to drive continuous improvement and optimize media investments and online content.
Digital Capability Building & Team Development:
Identify key digital capability gaps within the Sam's Club commercial organization and proactively develop supporting systems, training, and upskilling plans to fuel sustained digital growth across the team.

Requirements

Bachelor's degree required; Master's degree (e.g., MBA) preferred.
8+ years of digital marketing experience, with a focus on performance marketing and digital acceleration within a fast-moving consumer goods (FMCG) company, preferably with experience in a club or mass retail environment.
Demonstrated expertise in digital commerce fundamentals, marketing technology (AI, algorithms, off-the-shelf platforms), search strategy, content superiority, and overall digital ecosystem management.
Proven track record of delivering measurable business results and driving market share growth through effective, data-driven digital strategies and commercial acumen.
Superior Retail Execution: Deep understanding of retail and retailer dynamics, effective engagement across retailers and brands, and a focus on category growth.
Superior Brand Communication: Experience in media planning, media data analytics, and performance marketing.
Strong strategic, analytical, and leadership capabilities to influence diverse stakeholders, translate complex data and digital performance metrics into clear plans, and drive organizational change.
Exceptional learning agility, embracing an "at retail" speed entrepreneurial spirit and proactively seeking knowledge to expand impact.
Excellent communication and interpersonal skills to influence diverse stakeholders internally and externally, including senior retail partners.
Ability to manage multiple complex projects simultaneously in a fast-paced environment.

Procter & Gamble

4.1 Glassdoor

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1964

Cincinnati, Ohio, USA

95K employees (9,056 in marketing)

www.pg.com

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