Manager, Trade Marketing, Retail Hair - FDM

Responsibilities

• Develop and implement GTM strategies for new innovations and base business
• Own the 4Ps strategy and execution, defining KPIs and success models by channel.
• Analyze business drivers and category trends to identify growth opportunities.
• Lead initiative and base business forecasting, ensuring readiness for launches.
• Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model).
• Deliver consistent customer/competitive understanding while executing with speed.
• Partner with cross-functional teams (Sales, Marketing, Finance, Demand Planning) to execute promotional plans, pricing, and deployment strategies.
• Track performance against KPIs, consolidate insights, and report to stakeholders.
• Partners, challenges, and pushes cross functional teams to deliver better outcomes together.

Requirements

• Bachelor’s degree in Business, Marketing, or related fields
• 5+ years prior experience in CPG sales, trade marketing, or customer strategy environment
• US Market/channel experience in FMCG/CPG industry a must
• Strong understanding of sales, retail, and B2B marketing
• Ability Experience in developing and executing marketing strategies
• Works collaboratively with cross-functional teams and external partners
• Excellent analytical, problem solving, and project management skills
• Strategic thinking – leverages strategic ambitions to inform and develop clear recommendations
• Proficient in Outlook, Excel, Powerpoint, Nielsen
• Agile; comfortable flexing to shifting priorities and evolving business needs in a dynamic environment

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).