Associate Manager, National Retail Marketing - Modelo

Responsibilities

• Support the development and own key aspects of the implementation of a full calendar of short- and long-term national retail campaigns to maximize sales opportunities and consumer conversion at retail.
• Lead the development and execution of programming, including creating and ordering point-of-sale materials, promotional consumer engagement and sweepstakes development, sales support materials, etc.
• Manage day-to-day relationships with agency partners to develop impactful programming
• that meets needs of consumers, satisfies the retailer’s business objectives, and contributes to building brand equity of Constellation’s beer portfolio.
• Write detailed and insights-driven agency briefs, manage campaign timelines, and secure timely printing and shipping prior to in-market launch.
• Work with print production vendors to generate estimates, accurately manage production timelines and deliverables across thematic Point-of-Sale (POS) elements, merchandise, and display enhancers.
• Assist in the annual strategic planning process to manage planning timelines, help align internal Marketing teams, Consumer/Shopper insights, Sales, and agency efforts in the delivery of planning presentations and tools to the Constellation organization and wholesaler network for annual business planning and POS ordering processes.
• Partner with Customer Marketing, Sales, and Field Marketing teams to gather market feedback, identify retailer and shopper needs, and incorporate learnings into the development and optimization of national retail programming
• Help recommend and implement comprehensive retail promotional plans for Modelo’s highest priority national programs, including Modelo College Sports and Soccer platforms
• Recap campaign performance to deliver actionable conclusions and optimize future programs.

Requirements

• A Bachelor’s degree, preferably with an emphasis in marketing, is required.
• Minimum of 4 years progressive experience in trade marketing, brand marketing/management, or agency capacities, working with a CPG organization, preferably in the beverage alcohol industry, is required to understand the job function, marketing and sales needs and the three-tier distribution system.
• Strong financial acumen in budget management and processes.
• Must take the initiative to learn and acquire new skills and abilities and improve upon existing systems and processes.
• Ability to thrive on a fast-paced, action-oriented team where priorities change, and time frames are critical.
• Must be agile and adaptable to change.
• Effective communication and presentation skills- written and oral.
• Organized, detail oriented and comfortable with tactical execution including proof reading and copy editing.
• Strong ability to foster working relationships with internal and external stakeholders.
• Motivated self-starter with a sense of urgency, desire to continue learning, and multi-project management & accountability.

Preferred

• Agency experience is preferred. Must possess successful experience managing agencies in consistently achieving the company’s goals and objectives.
• Experience in marketing to the Hispanic/Multi-cultural consumer and trade is preferred. Fluency in business-level Spanish is a plus.
• Experience in shopper marketing, trade marketing, or retail activation preferred.
• Interest or experience in sports marketing, sponsorship activation, or fan engagement, with an understanding of how consumer passion can translate into compelling retail programming
• Strong creative judgement, with the ability to evaluate marketing materials and provide actionable feedback that enhances strategic alignment and enhances shopper engagement

Benefits

• comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.