National Retail Marketing Manager

Responsibilities

• Own the end-to-end development and execution of assigned Retail Connections brands/programs, from strategy and briefing through creative development, production, field sell-in, execution and measurement.
• Serve as the day-to-day business owner for assigned programs, proactively identifying opportunities, risks, decisions and next steps.
• Develop Retail Connections programming that connects brand strategy with shopper, customer and commercial objectives, ensuring programs are strategically sound, compelling to consumers and executable in-market.
• Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions.
• Lead agency partners from briefing through execution, establishing clear expectations, providing actionable feedback, challenging the work when appropriate and ensuring deliverables meet strategic, creative, financial and timing objectives.
• Manage print, fulfillment and merchandise vendors through sourcing, procurement, production and release of promotional materials and point-of-sale, ensuring quality, cost efficiency and on-time delivery.
• Build strong cross-functional relationships and serve as a Retail Connections subject-matter partner, effectively influencing stakeholders and driving alignment around program strategy, priorities and execution.
• Demonstrate strong judgment and prioritization across multiple simultaneous workstreams, balancing strategic initiatives, planned programming and quick-turn business needs while proactively communicating trade-offs, risks and timelines.
• Establish program KPIs and partner with appropriate cross-functional teams to evaluate program effectiveness, including execution, engagement, sales impact and return on investment. Translate results and learnings into recommendations that strengthen future programming.
• Play a key role in the annual strategic planning process, translating brand priorities, commercial objectives, shopper insights and marketplace opportunities into actionable programming strategies.

Requirements

• Bachelor’s degree, preferably in marketing, business or a related discipline.
• 8+ years of relevant experience in brand marketing, shopper/commerce marketing, retail activation, trade marketing, field marketing or a related discipline, preferably within CPG.
• Demonstrated experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors or external partners, including briefing, feedback, budgeting and execution.
• Demonstrated ability to translate brand, shopper and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agencies and suppliers.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook and Teams.
• Demonstrated initiative, learning agility and commitment to improving processes and ways of working.

Preferred

• Experience within CPG, beverage alcohol, retail/shopper marketing or another consumer-led industry.
• Experience developing programming across multiple retail channels and customer environments.
• Strong understanding of shopper behavior, retail trends and the evolving commerce landscape.
• Experience utilizing performance data, shopper insights and field feedback to optimize programming.
• Experience presenting recommendations and influencing senior cross-functional stakeholders.
• Working knowledge of the three-tier beverage alcohol system and its implications for retail programming and execution.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.