Associate Director, Trade Marketing

Responsibilities

• Build & Lead T3’s Retail Digital Shelf Center of Excellence
• Establish and own T3’s digital shelf strategy, standards, processes, and best practices across Sephora, Ulta, Amazon, T3.com, and other priority retail partners.
• Define what best-in-class looks like by platform across product naming, SEO/AEO, search terms, copy, claims, imagery, carousel architecture, video, education, FAQs, comparison tools, ratings and reviews, and other conversion-driving content.
• Ensure every priority innovation launches with a fully optimized digital shelf experience and every core hero SKU has an ongoing optimization and refresh plan.
• Build a regular PDP audit and optimization cadence informed by search behavior, retailer best practices, competitive activity, consumer feedback, ratings and reviews, and performance learnings.
• Establish clear measurement and reporting to understand how PDP improvements influence engagement and conversion.
• Partner with Product Marketing to translate approved positioning, claims, consumer benefits, and competitive differentiation into compelling retailer.com experiences.
• Lead PDP content strategy and briefing, partnering with Brand Marketing and Creative to develop best-in-class copy, carousel assets, video, education, and supporting content.
• Own the full PDP workflow from strategic brief through creative development, review, final delivery, retailer upload, and quality assurance.
• Own T3’s visual merchandising strategy across priority brick-and-mortar partners, with particular focus on Sephora and Ulta Beauty.

Benefits

• Competitive benefits package
• Hybrid work environment with flexibility.
• Professional development and growth opportunities.