National Retail Marketing Specialist

Responsibilities

• Bring brands to life by assisting with the development and implementation of a year-round promotion calendar and integrated retail campaigns to maximize sales opportunities and consumer conversion at retail.
• Support key components of creative development, implementation and ongoing management of point-of-sale programming for assigned brands and programs. Partner cross-functionally with Brand Marketing, Sales, Shopper/Consumer Insights and agency teams to develop retail programs that translate brand strategy into compelling, executable solutions for customers and the field. Partner with agencies, vendors and internal stakeholders to evaluate creative concepts for scalability, cost, timing and in-store execution feasibility.
• Manages and directs the work of our fulfillment agency and vendors in support of the production of Point-of-Sale marketing materials.
• Own program timelines, trackers and cross-functional status updates to ensure key deliverables remain on schedule. Support post-program analysis by gathering execution feedback, performance results and key learnings to identify opportunities to optimize future retail programming. Assists with the financial management of team budget, including entry and management of purchase orders; invoice reconciliation and support with monthly forecasting as needed.
• Helps recommend and implement comprehensive retail promotional plans for new product introductions and line extensions of existing products.
• Assists in the annual strategic planning process to manage planning timelines, helps align internal Marketing teams, Consumer/Shopper insights, Sales, and agency efforts in the delivery of planning presentations and tools.
• Prepares information for and attends in-person meetings and conferences to support sales and marketing initiatives for the year

Requirements

• A bachelor’s degree is required, preferably with an emphasis on marketing, business or communications.
• Creative, innovative, and enthusiastic self-starter with ability to multi-task, problem solve and anticipate project needs.
• 1-3 years of prior work experience in fast-paced, process-driven work environment.
• Experience in agency or supplier side in the beverage or consumer packaged good (CPG) industry preferred.
• Strong organizational skills and attention to detail, with the ability to manage, or willingness to learn, multiple workstreams, maintain accurate trackers, and coordinate multiple deliverables and timelines simultaneously.
• Understanding of, or willingness to learn, brand strategy and how to implement it across various consumer touchpoints.
• Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales, leadership, sponsorship partners, and agencies).
• Understanding of or willingness to learn the Alc Bev Industry
• Proficiency in MS Office Programs – Word, Excel, PowerPoint, Outlook.
• Based in Chicago.

Preferred

• Demonstrates curiosity around retail, shopper behavior, sports, culture and emerging trends, with an ability to translate observations into ideas for brand programming.
• Previous experience or understanding physical Point of Sale design, construction, in-store sales support and/or in-store sales promotions. Strong creative judgement, with the ability to evaluate marketing materials and provide actionable feedback that enhances strategic alignment and enhances shopper engagement
• You’re a creative thinker, excited by big ideas and opportunities to drive Brand and consumer connection.
• You are observant, keeping an eye on what other brands are doing.
• Spanish language speaker strongly preferred.

Benefits

• comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.