Manager, Social Media

Responsibilities

• Support execution of the Society’s social media strategy, including content creation, scheduling, monitoring, moderation, and engagement across the Society's social media channels
• Write and manage content for Society social media channels that have consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide, as well as industry best practices
• Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
• Develop and maintain content calendars in coordination with integrated marketing efforts across fundraising, advocacy, programs, and services
• Manage community engagement groups and collaborate with moderators to foster awareness, community engagement, positive discourse, and support
• Plan and fulfill sponsorship commitments, crafting copy that balances sponsor visibility with brand integrity
• Monitor and engage daily across platforms, including evenings and weekends as needed, while managing crisis communications and approved messaging
• Assist in the building of relationships with constituents and influencers, encouraging community interaction and expanding online reach
• Collaborate across departments to ensure cohesive messaging, share user-generated content, and support strategic goals
• Track and report on campaign performance, using analytics to optimize content and inform future strategy

Requirements

• Bachelor’s degree with 3+ years experience in social media marketing and social media content creation
• Experiencing implementing audience-centric social media strategies and tactics that advance organizational and channel goals
• Demonstrated experience managing and growing presence across social media platforms for a business or organization with proven results
• Knowledge of what type of content works best on individual social media platforms, optimizing content accordingly, as well as understanding the different nuances of each platform
• Demonstrated ability to organize and manage projects, prioritize work, and complete tasks within timelines.
• Strong attention to detail
• Strong interpersonal skills including demonstrated ability to work collaboratively and promote collaboration with others
• Excellent written and verbal communication
• Strong customer service skills
• Strong knowledge of social media platforms such as Facebook, Twitter, LinkedIn, Reddit, TikTok Instagram, YouTube, and others and proven ability to craft content for each platform

Preferred

• Experience in the health and human services field is a plus
• Experience creating, managing, and optimizing paid and organic ad campaigns across major social platforms including Facebook, Twitter/X, LinkedIn, Reddit, Instagram, TikTok, and YouTube
• Experience using Sprout Social, Asana and Google Analytics a plus

Benefits

• considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan
• Comprehensive Health & Welfare benefits including:
• Medical
• Dental
• Vision
• Flex Spending Accounts
• Life Insurance