Responsibilities

• Assist Senior Director in comprehensive social media strategy aligned with brand and business goals
• Own content planning, editorial calendar, and publishing across key platforms (e.g., Instagram, TikTok, Facebook)
• Experience managing paid social media, including boosting content and executing campaigns on platforms such as TikTok and Instagram
• Partner with creative teams to develop high-performing, platform-native content, with demonstrated expertise in video production required. Monitor trends, conversations, and cultural moments to keep the brand relevant and timely
• Manage community engagement, including comments, DMs, and brand voice consistency
• Build and scale an influencer strategy across paid, earned, and owned channels
• Identify, vet, and manage relationships with creators aligned to brand values and target audience
• Negotiate contracts, deliverables, and compensation structures
• Lead campaign execution from briefing to reporting
• Track and optimize influencer performance (reach, engagement, conversions, EMV)
• Define KPIs and report on social and influencer performance
• Use data to optimize campaigns, content, and channel strategy
• Provide regular insights and recommendations to leadership
• Partner with brand, product marketing, PR, and creative teams to ensure cohesive messaging
• Support product launches, campaigns, and key business initiatives through social and influencer activations
• Manage external agencies or freelancers as needed

Requirements

• 4–7+ years of experience in social media, influencer marketing, or digital marketing
• Proven track record of growing social channels and executing successful influencer campaigns
• Deep understanding of major social platforms and emerging trends
• Strong network of creators or experience building influencer programs
• Experience with social analytics and influencer tools (e.g., Dash Hudson, CreatorIQ)
• Excellent communication, negotiation, and project management skills
• Ability to balance creativity with data-driven decision-making

Benefits

• Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.