Manager, Social & Content

Responsibilities

• Lead and execute social media strategy for BGW and WCW across owned channels, including Facebook, Instagram, TikTok, and YouTube.
• Plan and manage social content calendar based on park operations, seasonal events, and broader brand and sales initiatives.
• Stay at the forefront of social media trends, platform features, and channel development, identifying new opportunities to grow audience, engagement, and revenue.
• Own organic content ideation, capture, and editing, delivering a consistent pipeline of timely, trend-driven content.
• Partner with the Brand and Paid Media teams on advertising content shoots, identifying opportunities to leverage paid talent, camera rigging, and other production moments to capture compelling content for attractions and events.
• Develop organic-style content for paid social advertising, ensuring assets feel native to each platform and are optimized for performance.
• Supervise and develop the Content Specialist, directing day-to-day photo and video production for social platforms.
• Manage the internal asset library and inventory of camera and production equipment.
• Monitor and analyze social performance metrics, report insights to leadership, and adjust strategies as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field, or equivalent experience.
• 5+ years of social media and content creation experience, including growing a social audience.
• Experience supervising, mentoring, or directing the work of others (e.g., direct reports, freelancers, interns, or agency partners) preferred.
• Theme park, attraction, hospitality, or entertainment industry experience preferred.
• Experience operating professional photography and video equipment, including mirrorless cameras, audio recording equipment, and basic lighting setups.
• Experience using social media publishing, analytics, and listening platforms (such as Sprinklr, Meta Business Suite, or comparable tools) to inform content strategy and performance reporting. Familiarity with Google Analytics preferred.
• Deep knowledge of social media platforms, algorithms, and emerging trends, with a proven ability to assess and report on consumer and platform trends.
• Strong storytelling and creative instincts, with an editorial mindset that understands the content audiences consume and how to create content consistent with the parks' and the Company's brand voice, style, and tone.
• Ability to balance long-term strategy with agile, real-time content execution.
• Strong project management skills, with the ability to prioritize diverse and complex projects, meet stringent deadlines, seize emerging opportunities, and balance the priorities of multiple stakeholders in a dynamic, demanding environment.

Preferred

• Experience supervising, mentoring, or directing the work of others (e.g., direct reports, freelancers, interns, or agency partners) preferred.
• Theme park, attraction, hospitality, or entertainment industry experience preferred.
• Familiarity with Google Analytics preferred.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts