Manager, Social Content & Engagement

Responsibilities

• Build and maintain an editorial pipeline of FTI experts, areas of expertise and emerging issues, working with subject matter experts and marketing partners to identify stories worth telling.
• Monitor relevant news and market developments; assess when FTI can offer a distinctive, credible perspective and coordinate timely expert responses with appropriate review and approval.
• Interview and collaborate with experts to translate complex analysis into clear, accurate short-form video, written posts and other social content. Connect immediate developments to their practical and longer-term implications for clients.
• Develop recurring expert-led content formats that complement the Real-World Experience campaign. Help experts move beyond occasional thought leadership posts toward distinctive, consistent social voices whose insight audiences recognize, trust and share.
• Partner with Associate Marketing and other production colleagues at the planning stage of longer-form shoots to define audiences, messages, questions, formats and capture needs. Design each shoot to support a connected set of long-form stories, short-form video, expert perspectives, social content and campaign assets.
• Work with the Director, Audience Engagement & Social Media to align editorial priorities with the overarching organic social strategy. Bring a point of view on the role of LinkedIn, Instagram, YouTube and emerging channels, adapting expert stories to each channel’s audience, format and behavior rather than distributing the same asset everywhere.
• Partner with the Paid Media & Activation lead to identify expert content suited to paid social, plan channel-specific formats and variants, and connect audience engagement with campaign and client growth goals. Use performance insights to improve future work.
• Partner with the Senior Director, Global Employer Brand, and the recruiting team to align expert, people and culture storytelling with employer brand priorities. Identify opportunities to adapt Global Brand, Campaign and Engagement Marketing content for prospective talent, and plan complementary social content that helps candidates understand FTI’s expertise, people and career opportunities.
• Coordinate day-to-day management of FTI Consulting's corporate social channels, including editorial planning, content workflows, community engagement and performance monitoring, working closely with the broader social media team and segment and regional marketing colleagues to support scheduling and publishing.
• Collaborate with design, video and campaign teams on briefs, scripts, graphics, edits and approvals; protect accuracy, brand standards and a consistent voice.

Requirements

• 6+ years of experience in social media management, social content, editorial, digital marketing or a related discipline; professional services experience is a plus.
• Strong writing, editing and interviewing skills, with the ability to make complex subjects accessible without losing accuracy or nuance.
• Experience planning and producing social-first content, including short-form video, and collaborating with subject matter experts and production teams.
• Sound editorial judgment, curiosity about current events and the ability to balance speed with appropriate review and reputational care.
• Ability to coordinate multiple stakeholders, priorities and deadlines in a global organization.
• Ability to travel to FTI office(s) as needed
• Applicants must be currently authorized to work in the United States for any employer on a full-time basis; this position does not provide visa sponsorship

Preferred

• Experience with social analytics and employee advocacy tools.
• Understanding of how audiences discover and engage with expert voices across LinkedIn, Instagram, YouTube and other relevant platforms.
• Proficiency in Canva for social content creation and familiarity with video editing and production tools.
• Confidence advising and collaborating with senior leaders and subject matter experts.