Manager, Shopper Marketing (National Programs)

Responsibilities

• Own the national shopper marketing strategy and program portfolio , translating brand and business priorities into differentiated programs that drive growth.
• Set program priorities and investment recommendations , determining where shopper marketing can have the greatest business impact.
• Develop integrated programs that bring together consumer promotions, talent, media, partnerships and IP to create compelling reasons to buy.
• Navigate complex sales, shopper and program performance data to evaluate effectiveness, determine ROI and inform future investment decisions.
• Turn data and insights into clear, compelling recommendations and stories for senior stakeholders.
• Lead cross-functional teams and agencies from strategy through execution , ensuring alignment, accountability and commercial impact
• - National Shopper Marketing program strategy & end-to-end execution
• - Program prioritization, investment & ROI
• - Shopper Marketing agency strategy & Creative development
• - Brand campaign integration

Requirements

• Bachelor's Degree and 6+ years of related marketing experience
• Demonstrated experience developing and executing consumer promotions and integrated marketing programs
• Proven experience bringing together talent, media, partnership IP to create differentiated consumer & shopper experiences

Benefits

• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth