Senior Manager, Shopper Marketing & E-Commerce

Responsibilities

• Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail
• Build annual customer marketing plans that align brand objectives with retailer priorities and growth opportunities
• Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels
• Partner closely with Sales and Category Management teams to support customer line reviews, new item launches, seasonal programs, and growth initiatives
• Manage shopper marketing budgets and evaluate program effectiveness through sales, incremental volume, ROI, and conversion metrics
• Collaborate with Brand Marketing to ensure national campaigns are translated into effective retailer activation plans
• Develop compelling sales materials and retailer growth stories rooted in shopper insights and category trends
• Manage agency partners responsible for retail media, shopper activation, and creative development
• Build a scalable omnichannel growth strategy that expands consumer reach and drives incremental sales
• Own commercial performance and growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms

Requirements

• Bachelor’s Degree Required
• 8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce function
• Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results
• Experience partnering directly with retail sales teams and major national retailers
• Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems
• Experience managing agency relationships and marketing budgets
• Demonstrated analytical skills with the ability to turn performance data into actionable recommendations
• Experience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms
• Exposure to emerging commerce channels, including social commerce and TikTok Shop

Preferred

• You feel connected to our mission of encouraging health, sustainability, and transparency
• You are a self-starter who doesn’t need direct supervision to motivate you for success – we believe strongly in building a culture of individual accountability and ownership and need partners that can embrace that mentality
• You are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding company
• You have an entrepreneurial spirit in that you’re comfortable with ambiguity and are energized by the process of building something lasting from the ground up
• You enjoy sharing your quirkiness and talents with your coworkers

Benefits

• flexible vacation (take it when you need it)
• really great benefits (yes, pet insurance is in there)
• paid volunteer days off throughout the year (doing good is fun)
• free six-packs of... oatmilk
• genuinely great coworkers who are rooting for each other and the company to thrive
• we are nimble and agile (not chaotic) in how we work, and we’re grounded in a long company history dating way back to the last century