Associate Retail Marketing Manager

Saint Paul, MN (On-site)

$55K/yr – $70K/yrEntry Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end visual merchandising and store-experience programs for multiple brand partners, guiding briefs, approvals, production, and post-activation reviews while coordinating cross-functional teams and vendor partners to keep timelines and deliverables on track.

  • Own end-to-end SEM programs across multiple accounts
  • Coordinate brand partners, internal and external teams
  • Flag risks early and ensure on-time delivery

Job Description

Responsibilities

  • 1. Visual Merchandising & Store Experience Marketing (SEM)
  • - Retailer Compliance & Playbooks: Learn and develop fluency in Target and Best Buy’s Store Experience Guidelines to support senior team members in client conversations. Create and maintain retailer SEM playbook recaps for internal teams and brand partners. Manage and maintain visual merchandising seasonal recaps and photo library.
  • - End-to-End Project Management: Oversee the entire lifecycle of SEM elements—from creative briefing and concepts, retailer approvals, production, deployment, and post-activation reviews.
  • - Support the day-to-day management of visual merchandising projects across a portfolio of brand partners, ensuring timelines, deliverables, and activation details are tracked and communicated accurately.
  • - Coordinate between brand partners and internal/external teams — including print production partners — to keep activations on track from kickoff through in store set.
  • - Maintain up to date tracker and files of deliverables, timelines, brand assets, creative rounds and assortments across multiple accounts and activations simultaneously.
  • - Proactively flag issues or timeline risks and follow through on action items to resolution.

Requirements

  • 1–3 years of experience in retail marketing, channel marketing, shopper marketing or a related field — Target specific experience preferred.
  • Strong project management and organizational skills with the ability to juggle multiple accounts and deadlines at once.
  • Proficiency in Microsoft Office (especially Excel and PowerPoint) and comfort working in campaign management or reporting tools.
  • Clear written and verbal communication skills for both internal coordination and client-facing support.
  • Detail-oriented with a proactive mindset — someone who flags issues early and follows through on action items.
  • Proactive and self-directed—comfortable operating in a lean team with significant ownership
  • Passion for retail, merchandising, and shopper behavior. Curiosity about shopper marketing and visual merchandising space, with a willingness to learn quickly in a fast-moving environment.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
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PLTFRM

At PLTFRM we architect retail for the world's most influential consumer brands.We built PLTFRM to facilitate a jointed retail strategy for founders; an operating system for brands to understand and scale online and offline marketplaces. Our best-of-breed suite of services authentically translates brand equity to the end consumer. In practice, this provides end to end execution and growth at Walmart, Target, Costco, Amazon, Tik-Tok, Best Buy, and the Organic/Natural channel.Our foundation of authentic relationships, progressive knowledge, and undeniable execution has unlocked over $11BN of sales a year on behalf of our brand partners. With over 650 employees strategically placed across the country, PLTFRM continues to serve as the leading trusted partner for consumer brands looking to win at commerce. Current PLTFRM channels include: Digital: The leading digital growth partner in all things ecommerce. Through full-service management, Vendo helps protect your brand and sell more on platforms like Amazon, Walmart.com, and other online marketplaces.Walmart: Bentonville based sales management team that is the leader for in-store disruption. The hustle and passion of Team Direct allows the best consumer brands to translate their brand equity to the Walmart and Sam’s Club customer.Target/Best Buy: Strategically built in Minneapolis, CITIES helps brands manage their equity and retail success at Target and Best Buy through a bespoke approach.Costco: A boutique team with legacy experience, Ampd allows brands to craft strategy, execution and management at one of the nation’s most reputable retailers; Costco.PLTFRM Finance: Focused solely on CPG brands, PLTFRM Finance provides outsourced CFO, finance and accounting services that enable founders to make better day-to-day business decisions.

211 employees (47 in marketing)

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

Shopper Marketing median pay in the United States

$119K/yr

Most pay falls between $95K and $145K. Based on 105 salaries.

See all PLTFRM salaries

Marketing Team

Marketing Team Size
47 (22% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.9K
Monthly Google Ads Budget
$56
Traffic Source Mix
Search
45.6%
Direct
13.2%
Referral
25.9%
Social
2.4%
Paid
12.9%

Headcount Trend

Current headcount: ~216
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Associate Retail Marketing Manager

PLTFRM · Saint Paul, MN · On-site