Responsibilities

• Develop and implement integrated marketing strategies that leverage both traditional and digital channels to meet business objectives and targets within the region.
• Collaborate with sales team to execute Alamar presence at regional conferences and events.
• Lead the development and execution of digital marketing campaigns across various channels, including email marketing, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
• Develop and execute sales enablement tools to support regional sales team needs.
• Manage the regional marketing budget for both traditional and digital initiatives, allocating resources effectively, and tracking ROI for all marketing activities.
• Build and maintain strong relationships with key customers, partners, and industry influencers through digital channels and engagement tactics.
• Coordinate digital marketing efforts to support regional events, trade shows, and sponsorships, increasing brand visibility and generating leads.
• Oversee the development of digital marketing assets, including website content, social media posts, email newsletters, and online advertising materials.
• Monitor and analyze digital marketing performance metrics, including website traffic, conversion rates, email open rates, social media engagement, and campaign effectiveness.
• Provide regular reports and updates to senior management on regional/digital marketing activities, results, and recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field;
• Proven track record of success in regional marketing roles, with at least 7 years of experience in traditional and digital marketing.
• Strong understanding of marketing principles, strategies, and tactics, with the ability to translate them into actionable plans for both traditional and digital channels.
• Excellent communication skills, both written and verbal, with the ability to influence and persuade stakeholders at all levels.
• Demonstrated leadership abilities, including the ability to motivate and inspire cross-functional teams in traditional and digital marketing efforts.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions for both traditional and digital marketing initiatives.
• Proficiency in digital marketing tools and platforms, including marketing automation, CRM systems, analytics platforms, sales enablement software, and social media management tools.
• Willingness to travel within the region and occasionally nationally or internationally as needed.