Manager of Public Relations, Fashion & Lifestyle

New York City, NY (Hybrid)

$80K/yr – $110K/yrManager5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own core brand storytelling through PR while aligning executive visibility, earned media share, and cross-functional campaigns with performance marketing and 360 events.

  • Own global communications strategy and cross-functional storytelling with a fashion-forward audience.
  • Lead relationships with fashion and lifestyle press to expand share of voice and executive interviews.
  • Partner with performance marketing and agencies to drive campaigns within press affiliate programs and major events.

Job Description

Responsibilities

  • Support the Director of Public Relations in setting and executing the organization’s global communications strategy
  • Utilize your strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand’s share of voice in earned media
  • Messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborations
  • Manage day-to-day communications with global agency partners
  • Synthesize data and build strong cross-functional relationships in support of compelling brand storytelling
  • Partner closely with performance marketing team to strategically guide and execute campaigns within Reformation’s press affiliate program
  • Work cohesively with the broader brand marketing organization to ensure successful 360-campaign execution, including notably large and small scale event execution
  • Lead reporting efforts, including tracking and analyzing results against team and company-wide OKRs
  • Support internal communications efforts on an as needed basis

Requirements

  • Bachelor's degree in a related field, such as marketing, communications, English, journalism, etc.
  • 5-6 years of relevant public relations experience in the fashion industry, preferably a combination of agency and in-house roles
  • Experience and comfortability regularly working alongside C-Suite executives
  • Excellent verbal and written communication skills, including copywriting and editing experience
  • Excellent relationships with consumer, fashion and lifestyle press
  • Knowledge of and passion for sustainable fashion and, ideally, strong relationships with relevant reporters in the space
  • Strong work ethic, impeccable attention to detail and ability to work in a fast paced, global setting
  • Love for and a clear understanding of the Reformation brand
  • Availability to work in an office environment in New York - Soho HQ 4 days/week

Benefits

  • Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
  • We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
  • We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned funds.
  • You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
  • We care about the causes our employees care about so we donate to community efforts on a yearly basis.
  • We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!
Reformation logo

Reformation

3.4 Glassdoor

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Reformation infuses green measures into every aspect of the business. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

Founded in 2009
Los Angeles, California, USA
1.1K employees (195 in marketing)
45% recommend to a friend
54% CEO approval

Traffic Signals

Monthly Visitors
6.8M
Monthly Google Ads Budget
$41.8K
Traffic Source Mix
Search
41.1%
Direct
50.5%
Referral
3.8%
Social
3.7%
Paid
0.6%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
83 (7% of company)

Funding

Total Funding
$37M
Last Raise
$25M
Series B, 8 years ago

Funding History

  • Dec 2017
    Series B • $25M
  • Apr 2015
    Series A • $12M

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