Marketing & Public Relations Manager

Chelsea, MI (On-site)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own the organization’s integrated marketing and communications function, shaping brand, media relations, digital content, storytelling, events, and cross‑department collaboration to advance fundraising, outreach, and program visibility.

  • Plan and execute annual marketing and communications strategy
  • Lead brand management, media relations, and crisis communications
  • Oversee digital content, storytelling, and event support

Job Description

Responsibilities

  • Marketing & Brand Strategy: Develop and implement a comprehensive annual marketing and communications plan; manage and strengthen the organization’s brand identity across print, digital, and in‑person platforms; ensure consistent messaging; create targeted campaigns to support fundraising, community programming, and outreach initiatives; and monitor campaign performance using analytics and reporting tools.
  • Public Relations & Media Management: Build and maintain relationships with local and regional media outlets; prepare and distribute press releases, media advisories, and background materials; coordinate interviews and media opportunities; develop key messaging for leadership; support crisis communication efforts; and position St. Louis Center as a trusted community leader.
  • Digital Marketing & Content Creation: Oversee website content management; ensure accuracy, accessibility, and timely updates of program information; manage social media presence through content planning, engagement monitoring, and community building; produce email campaigns, newsletters, and digital fundraising communications; and create or oversee the development of graphics, videos, and promotional materials.
  • Communications & Storytelling: Develop compelling, mission-driven content that highlights the impact of St. Louis Center’s programs; gather stories from residents, families, staff, and supporters; collaborate with program teams to translate outcomes into clear public messages; and write speeches, scripts, recognition statements, and executive communications.
  • Event & Campaign Support: Promote fundraising events, program campaigns, volunteer initiatives, and community gatherings through targeted marketing strategies; assist with event collateral and promotional materials; support messaging before, during, and after events to maximize engagement and visibility.
  • Management & Collaboration: Supervise interns, volunteers, or external vendors such as photographers, videographers, or graphic designers; collaborate with development, administrative, and program teams to ensure messaging alignment; manage timelines and workflow for cross-department communications; and oversee the annual marketing and communications budget.

Requirements

  • Education & Experience: Bachelor’s degree in marketing, communications, public relations, journalism, or a related field; 3–5 years of professional experience in marketing or communications (nonprofit experience preferred); demonstrated success in content creation, media relations, marketing strategy, and brand management.
  • Skills & Competencies: Strong written and verbal communication skills; ability to manage multiple projects with competing deadlines; proficiency with digital marketing tools including social media platforms, email marketing software, and website content management systems; familiarity with graphic design software platforms; and ability to work both independently and collaboratively.

Benefits

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 23% below the median base salary for Public Relations Manager roles in the United States ($98K).

Public Relations Manager median pay in the United States

$98K/yr

Most earn $83K to $117K. Based on 96 salaries, including bonus and equity.

See all Saint Louis Center salaries

Marketing Team

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Marketing & Public Relations Manager

Saint Louis Center · Chelsea, MI · On-site