Company overview

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Reformation infuses green measures into every aspect of the business. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.
Founded in 2009
Los Angeles, California, USA
1.1K employees (195 in marketing)
45% recommend to a friend
48% positive business outlook

Salaries

Typical salary range

$60,000 – $80,000

/ yr

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +8.9% year over year

Funding

Total funding

$37M

Last raise

$25M

Series B, 8 years ago

Funding history

Dec 2017

Series B Reformation · $25M

Apr 2015

Series A Reformation · $12M

Audience

Monthly website visitors
6.8M
Month over month+52%
Quarter over quarter-3%
Top sourceDirect (50.5%)
Ad budget per month$41.8K
Average search rank53.2
Traffic source mix
Direct
50.5%
Search
41.1%
Referral
3.8%
Social
3.7%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

141.1K

12-mo growth

+23.1%

Monthly growth

+2.7%

News

Links