Responsibilities

• Lead, develop, and inspire a high-performing growth team, including media buying, investment & pacing, measurement, and creative strategy; creating clarity in priorities and space for team members to grow and advance.
• Serve as the primary relationship owner for agency partners, platform vendors (Meta, Google, TikTok, and others), and cross-functional leaders across Brand, Creative, Merchandising, and Digital, building the trust and visibility that drives alignment and results.
• Cultivate strong cross-functional partnerships across the organization, breaking down silos and enabling faster, smarter decision-making at every level.
• Represent the Growth function in senior leadership conversations, serving as a key voice in financial forecasting, budget planning, and strategic investment discussions.
• Own and scale a sophisticated global paid media strategy across all performance channels, including SEM, paid social, display, video, affiliate, and emerging formats.
• Maintain a sharp focus on CPA, incrementality, and profitability at scale.
• Explore and navigate the AI-driven media landscape, staying at the forefront of automated bidding, generative creative optimization, and the shift toward agentic search environments to maintain a competitive edge.
• Bring deep experience with international market expansion and complexity, navigating the nuances of global media buying across multiple regions, currencies, and regulatory environments.
• Oversee daily investment pacing and budget deployment across a large and growing media spend, ensuring efficiency, agility, and alignment to business objectives, including weekends and high-volume periods.
• Lead the continued maturation of Ref’s channel strategy, identifying opportunities to scale proven channels and rigorously testing and exploring emerging AI-led platforms and ad formats with discipline and a focus on sustainability.

Requirements

• 12+ years of growth marketing experience, with significant time spent in senior leadership roles at high-growth consumer or e-commerce companies
• Demonstrated experience managing large-scale paid media budgets, with a track record of efficient scaling across multiple channels
• Proven global experience: you have planned, bought, and optimized media across international markets and understand the complexity that comes with it
• Deep fluency in performance marketing channels (paid social, SEM, display, video, affiliate) and the ability to provide strategic guidance to channel experts on your team
• Experience managing creative, product, and performance marketing simultaneously in a high-SKU environment with frequent new-product launches
• Strong people leader with a track record of building, retaining, and developing talented teams; you create clarity, trust, and growth opportunities for those around you
• Demonstrated success building and managing relationships with external partners, agencies, platforms, and vendors.
• Analytically rigorous with strong financial acumen; you are comfortable owning forecasting conversations and translating data into executive-level insight
• Collaborative, cross-functional operator who builds bridges rather than boundaries and is energized by the complexity of a multi-stakeholder organization
• A genuine passion for Reformation’s brand, mission, and commitment to sustainability

Benefits

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!