Manager, Product Marketing - eBay Live

Responsibilities

• Foster and build a community of product marketing professionals to attain business goals with impact.
• You are responsible for the product value proposition narrative and go-to-market strategy for eBay Live product feature launches and ensuring business success of our customers on eBay’s ecommerce platform.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to drive adoption.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition demonstrating the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Set benchmarks for success, and monitor progress towards goals for the product launches and in-market growth adoption of existing products or services.

Requirements

• 8+ years of experience in product marketing, with at least 3 year of people management experience building high-performing teams
• Strong track record of developing product and go to market strategies at e-commerce companies, with experience in marketplaces and a consumer mindset preferred.
• Proven ability to drive innovation, and execute projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques

Preferred

• Context in e-commerce and small business is a benefit.

Benefits

• The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.