TAG - The Aspen Group logo
TAG - The Aspen Group

Manager, Planning and Marketing Analytics

Chicago, IL (On-site)

$125K/yr – $135K/yrManager5+ years expFull time

Posted 3 days ago

Job Summary

Own and optimize cross-channel marketing analytics, driving performance insights and recommendations to scale or discontinue tactics.

  • Synthesize data across marketing, CRM, and operations to tell performance stories.
  • Partner with Marketing, Media, CRM, Finance, and Tech to forecast traffic, leads, and revenue.

Job Description

Responsibilities

  • Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
  • Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
  • Synthesize multiple data sources into a cohesive performance view
  • Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
  • Partner with Marketing teams to optimize spend by channel and markets
  • Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
  • Support forecasting across traffic, leads, appointments, visits, and revenue
  • Build clear performance narratives by synthesizing inputs from media, CRM, and operational teams
  • Ensure analytics are embedded in day-to-day decision making
  • Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams

Requirements

  • 5-8+ years in marketing analytics, growth analytics, customer analytics, or business analytics
  • Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
  • Strong ability to move from data to insights to recommendations
  • Experience with test design and measurement
  • Familiarity with incrementality, attribution, forecasting, and media mix concepts
  • Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
  • Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
  • Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus
  • Highly collaborative – thrives in cross-functional environments
  • Excellent communicator – simplifies complex ideas clearly

Preferred

  • Strong paid media fluency preferred
  • Curiosity about applying AI to analytics, insights, and forecasting
  • Analytical curiosity

Benefits

  • generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
TAG - The Aspen Group logo

TAG - The Aspen Group

3.2 Glassdoor

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998
Chicago, Illinois, USA
934 employees (112 in marketing)
www.teamtag.com
43% recommend to a friend
50% CEO approval

Salaries

Posted range

$125K/yr – $135K/yr

Taken straight from the job posting.

The middle of this range ($130K) is 13% above the median base salary for Marketing Analytics Manager roles in the United States ($115K).

Marketing Analytics Manager median pay in the United States

$115K/yr

Most pay falls between $105K and $150K. Based on 33 salaries.

See all Marketing Analytics Manager salariesSee more Marketing Analytics Manager jobs
See all TAG - The Aspen Group salaries

Traffic Signals

Monthly Visitors
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Traffic Source Mix
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41.1%
Direct
44.5%
Referral
12.1%
Social
1.1%
Paid
1.1%

Headcount Trend

Current headcount: ~934

News about TAG - The Aspen Group

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TAG - The Aspen Group logo

Manager, Planning and Marketing Analytics

TAG - The Aspen Group · Chicago, IL · On-site