Responsibilities

• Expert-level knowledge of SEM (Search Engine Marketing), PPC (Pay Per Click) and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
• Build integrated media campaigns linked to performance channels aligned to business priorities and goals
• Contribute as part of NA media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities
• Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Leadership, collaborators and team members
• Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement with external agencies and platform partners, ensuring strong performance and innovation.
• Possess an expert level of functional expertise to synthesize the media advertising performance data and analysis of reporting to support forward looking media planning
• Manages the weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy
• Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis
• Analyze results and deliver actionable insights to improve ROAS and efficiency and stay current on industry trends, tools, and emerging media opportunities.
• Coordinate with brand teams and creative teams to obtain all necessary assets, copy, and content approvals prior to media execution.

Requirements

• Bachelor’s in Marketing preferred or relevant area of education
• 3-5 years’ experience in Digital Media or Media Advertising Buyer Agency experience preferred
• Moderate / Expert proficiency in Media buying and planning experience
• Strong paid advertising platform knowledge with high proficiency in performance campaigns: paid search SEM/PPC, Programmatic Display platforms Google (AdWords-SA360, Display Video-DV360), Microsoft, Meta (paid social platforms), TikTok, content marketing and video.
• Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices to drive strong ROI
• Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is plus
• Utilizes and proficient with Analytics GA4, Google Looker Studio and Tableau, Power BI a plus
• Strategic individual with a hands-on approach to execution, highly analytical, comfortable with campaign reporting and attribution models linked to performance with a proven track record of working under tight deadlines while keeping others on-schedule
• Strong project management, organizational, and communication skills, with excellent attention to detail and proactive with account recommendations and sharing industry insights
• Ability to influence and demonstrate initiative
• Capability of balancing urgent priorities with strategic long-term objectives
• Highly proficient in MS Office, especially Excel
• Flexible and adaptable; ability to work effectively in ambiguous situations
• Ability to keep a positive attitude in a fast-paced environment with minimal supervision and leverage critical thinking and decision-making skills with accountability
• Note: this role will be hybrid and may involve coordination across regions

Benefits

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more