Responsibilities

• Collaborates with agencies and brand teams, to manage the collection, automation, insights-mining, and report presentation of marketing platform data.
• Provides “full-funnel, channel-by-channel; audience-by-audience & segment-by-segment” context to brand teams, supporting agencies, and commercial leadership across the Supernus product portfolio.
• Devise and maintain tagging taxonomy and drive to standardize tagging practices across the business.
• Ensure all media drivers and site actions are tagged and firing accordingly to support detailed analysis.
• Configures Datorama/Salesforce Marketing Cloud Intelligence dashboards and Google Analytics to enable clear and reliable analysis for reports – optimize available dashboard views as marketing mix evolves.
• Collaborate with Subject Matter Experts (SMEs) to prepare specialized reports requested by brand teams, the digital department, or management.
• Recommends advanced metrics tailored to each brand’s marketing system around customer acquisition/engagement/retention and media delivery/efficiency.
• Liaise with the Marketing Operations, Analytics and Market Research teams to share, compare, and integrate analyses from company data systems as available.
• Partners cross-functionally to identify and define key performance indicators for large commercial projects. (e.g. influencer marketing, national TV/media campaigns)
• Support market research efforts by asking new questions of our data; considering new KPIs from it; and exploring the complex behaviors and assumptions of audiences interacting in non-personal channels.

Requirements

• Bachelor’s degree in economics, marketing, finance or another related business field. Master of Business Administration is a plus.
• At least five years of relevant work experience with at least 3 years in digital marketing analytics and optimization.
• Experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets.
• Experience with Google Analytics and Google Tag Manager management a plus.
• Ability to “see/visualize” overall brand marketing ecosystems and connections within it.
• Ability to ingest and synthesize data from disparate sources and use to craft, understand & communicate customer journeys and behavioral pathways.
• Experience and knowledge of statistical models and methods, and marketing experimentation (e.g. A/B tests, multivariate content/messaging & optimization).
• Expertise in mixed media modeling and digital attribution models.
• Familiarity with analytics and visualization platforms such as Google Marketing Platform (GTM, GA & GSC), Salesforce Marketing Cloud, Adobe Marketing Cloud, Tableau.
• Strong verbal, written, and presentation skills.

Preferred

• Master of Business Administration is a plus.
• Experience with Google Analytics and Google Tag Manager management a plus.

Benefits

• You also will be able to participate in a competitive benefits package, including but not limited to: health, dental, vision, paid time off, 401k company match, company paid life insurance and health and wellness benefits.
• The total compensation package for this position also includes other compensation elements such as stock equity awards, employee stock purchase programs and participation in our Company’s discretionary annual bonus program.