Manager, Performance Marketing, Ad Tech & Measurement

Responsibilities

• Own full-funnel B2B brandformance across programmatic display/video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting brand media to qualified pipeline and revenue.
• Manage campaign and media operations, including insertion orders, line items, audiences, budgets, pacing, frequency, inventory, and creative optimization.
• Develop and test first-party, account-based, behavioral, retargeting, and prospecting audiences to improve targeting and lead quality.
• Own advertising measurement infrastructure across Google Tag Manager, DV360, Floodlight, pixels, conversion tracking, and view-through measurement.
• Troubleshoot tagging, tracking, attribution, and data-quality issues across media platforms, websites, CRM systems, and analytics.
• Partner with Marketing Operations and RevOps to connect media signals with Marketo, Salesforce, lead enrichment, lifecycle stages, and offline conversions.
• Analyze lead and account-level data to identify which audiences, placements, creative, and media exposures drive higher-quality B2B demand.
• Develop leading indicators of lead quality and leverage AI and analytical approaches to inform optimization before mature pipeline and revenue data is available.
• Design and evaluate measurement and incrementality frameworks, including lift tests, geo experiments, holdouts, and audience tests.
• Build a continuous feedback loop connecting media performance, audience quality, pipeline, and revenue to improve future targeting and investment decisions.

Requirements

• 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
• Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
• Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimization.
• Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
• Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.
• Strong experience with Marketo and Salesforce and understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.
• Strong analytical and problem-solving skills, with the ability to investigate lead and account-level data and translate media signals into actionable insights.
• Excellent cross-functional communication skills, with the ability to partner effectively with Marketing, RevOps, Data Science, Analytics, and technical teams.

Preferred

• Experience with first-party audience activation, lead enrichment, firmographic/account data, and CRM-to-media integrations.
• Experience designing or evaluating incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement approaches.
• Experience using AI, machine learning, predictive scoring, or advanced analytics to improve audience targeting or lead-quality assessment.
• Experience building scalable measurement frameworks, tagging governance, and campaign QA processes across multiple channels or markets.
• Experience in a complex B2B SaaS, fintech, payments, or enterprise technology environment with longer sales cycles.