Manager, Performance Creative Strategy – Hello Fresh

Responsibilities

• Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels
• Bring learnings and insights to every project to ensure we are delivering best in class creative
• Identify key creative testing opportunities and brief in assets that align with testing goals
• Have a deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.
• Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results
• Monitor and analyze the performance of Performance and Innovation assets, using data-driven to identify areas for optimization and improvement
• Share performance insights and next steps regularly with marketing leadership and creative partners
• Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
• Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance

Requirements

• Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent required
• 5-7 years of creative strategy / marketing experience ideally at a start-up; specifically, on a team that handles high volume of output, and drives results for a fast growing business
• Experience writing creative briefs and providing thoughtful feedback for marketing assets
• Excellent interpersonal, verbal and written communication skills
• Experience in planning and executing marketing campaigns from start to finish

Benefits

• Competitive Salary & 401k company match that vests immediately upon participation
• Flexible Spending Account (FSA)
• Pre-tax commuter benefits
• Generous parental leave of 16 weeks, PTO, and Holidays
• $0 monthly premium and other flexible health plans effective first day of employment
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• 15% discount on friends & family meal kit subscriptions
• In-office snacks, weekly catered lunches, and fun events
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company