Responsibilities

• Develop and lead digital paid media strategy — across paid social, paid search, affiliate, OTT/CT, etc. — supporting Stuart Weitzman Retail & Outlet sites.
• Strategize in partnership with Internal Cross-Functional Teams + Executive Leadership and External Media Agency.
• Identify and implement appropriate channel mix, evolving in real time based on results to maximize effectiveness and efficiencies.
• Strategize creative planning, championing innovation and best practices.
• Lead paid media test roadmap priorities including timeline, budget & execution.
• Build annual, monthly & daily forecast strategy in partnership with Internal Cross-Functional Teams + Executive Leadership and External Media Agency.
• Manage invoice processing & tracking to ensure all expenses match plan and are within budget.
• Manage budget shifts where needed based on business results and priorities (incremental opportunities, shifts based on results, etc.).
• Go-to-Market: Brief, traffic & QA creative/copy assets between brand & agency to activate in market.
• Always-On Monitoring: Analyze campaign performance metrics, media mix, and audience targeting to align with business objectives and maximize reach, as well as make data-driven recommendations for optimization and improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising or related field
• 7+years’ experience in paid social, search, affiliate planning and/or buying
• Strong analytical skills and attention to detail
• High proficiency in Excel, experience with Analytics tools preferred

Preferred

Benefits

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!