Manager, Off-Road Racing and Product Marketing

Responsibilities

• Oversee all off-road racing marketing initiatives and Raptor products – intimately involved in cycle planning & internal engineering/competition relationships
• Prioritize amplification of specific race series and races for creating maximum value in shaping Ford Racing as an enthusiast brand (Own Off-Road) and winning enthusiast customers
• Lead development of the Raptor brand (positioning, product content & on-vehicle brand expression), coordinating with Brand Manager, under the Ford Racing banner
• Lead all off-road race operations and series/partner/driver relationships including hospitality & fan engagement
• Prioritize most important annual off-road topics & work streams for driving product and brand passion
• Coordinate with Brand Manager on all branding topics including livery, licensing and merchandise topics
• Leader of all off-road race operations and series/partner/driver relationships
• Plan, manage and forecast budget utilization across all on-road race series/activations
• Coordinate with Content Manager on all media & content topics (website, digital, social, long-form storytelling, etc.)

Requirements

• Bachelors degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering or equivalent combination of relevant education and experience.
• At least 10 years experience in a Marketing or automotive Product role with at least 5 years of direct off-road marketing experience
• At least 5 years experience in a manager role overseeing direct reports and external communications agency partners
• Strong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentations
• Positive attitude and enthusiastic approach to barriers and uncertainty – curiosity and passion for “figuring things out”
• Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partners
• Flexibility for frequent travel to key races/activations
• Understanding and experience with unique, rugged environments in which off-road racing takes place and ability to personally navigate the physical & logistical aspects of this

Preferred

• Masters degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering
• Experience in automotive product planning/development
• Hands-on off-road hospitality/activation experience
• Direct agency experience in developing on-site activations and communications

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.