Product Marketing Analyst

Dallas, TX (On-site)

$125K/yr – $130K/yrMid Level7+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive content strategy, journey management, insights, and go-to-market planning to ensure employees can find and engage with offerings, while measuring impact against business outcomes.

Content Strategy and performance insights
Customer Journey Management and micro-sentiment signals
Go-to-Market Strategy and audience/measurement planning

Job Description

Responsibilities

Content Strategy - You will analyse data and content performance to identify where employees lack awareness our services. You will partner with content creators to make sure high-performing content is easy to find across channels, and use insight on how employees discover and interact with our information to set clear content priorities.
Customer Journey Management - You will own and maintain the customer journey maps as the shared strategic reference for engagement design across Travel and Events. You will spot where micro-sentiment signals show a message intervention is needed, and partner with analytics teams on measurement requirements and data interpretation.
Insights & Reporting - You will translate journey health data into focused product marketing recommendations. You will support micro-sentiment deployment across journey touchpoints, making sure measurement aligns with engagement actions, and build reporting frameworks that link customer experience signals to business outcomes.
Go-to-Market Strategy - You will develop go-to-market plans for new programmes and services – from segment identification and value proposition through launch planning and adoption measurement. You will build audience profiling and conversion insight, including A/B testing of messaging and positioning, and feed segment insight into communication planning so the right audience gets the right message at the right time.

Requirements

Bachelor's degree in marketing, business, analytics or a related field
7+ years' experience in product marketing for technology products or platforms, customer experience analytics, or a related field
Demonstrated experience executing go-to-market strategies
Experience creating and maintaining customer journey maps or experience frameworks

Preferred

Understanding of the corporate travel ecosystem
Experience marketing SaaS platforms, self-service tools or enterprise technology products
Experience with voice of the customer (VOC) programmes, survey design or customer intelligence platforms
Experience designing engagement strategies informed by behavioural data
Experience supporting change management for product or service launches in a cross-functional environment
Familiarity with data visualisation and reporting tools

Salaries

Posted range

$125K/yr – $130K/yr

Taken straight from the job posting.

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