Responsibilities

• Develop and execute social strategy to reach Comedy fans across social platforms, including our @Netflix is a Joke comedy social channels
• Responsible for building social strategy for relevant Netflix comedy titles, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, and content distribution across the Netflix social ecosystem
• Manage agency resources to execute title and slate social campaigns at every stage from ideation through production and distribution.
• Work with key cross-functional partners including Title Marketing, Content, Publicity, Paid Media, Events and more, to build social strategy that supports business priorities as they relate to Comedy audiences.
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content, and other teams working against single title or slate-level initiatives focused on Comedy.
• In partnership with other platform managers, develop relationships with the platform reps - ensure you are up to date product updates, opportunities to be included in Beta tests, platform best practices, etc.

Requirements

• 8+ years experience in social marketing with an expertise in the comedy space.
• Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies.
• Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
• Background and affinity for Comedy, entertainment and pop culture spaces
• Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow.
• Excellent written and verbal communication skills.
• Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Able to build strong relationships and work across many internal cross-functional teams.
• Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.