Manager, Member Marketing and Engagement

Responsibilities

• Design and execute multi-channel campaigns to members and prospects that emphasize First Book’s membership benefits and resources, promote our community-building initiatives, and promote the value proposition of the First Book Marketplace. Channels could include paid Meta and Google ad placement, SMS campaigns, direct mail, email marketing, etc.
• Define and track metrics for successful engagement with the multi-channel campaigns, such as ad engagement, registration conversion, resource downloads, video views, or referrals.
• Create innovative content and graphics for campaigns such as ad creative using Canva or Photoshop, GIFs, acquiring user-generated content, etc.
• Develop and monitor key performance indicators (KPIs) related to member engagement, retention, referral activity, campaign performance, and community participation. Use insights to continuously optimize programs and communications.
• Define the programmatic roadmap for community-building initiatives for members, such as the First Book Community Platform, the First Book Champions Program, and the First Book Member Referral Program.
• Lead the end-to-end execution of member engagement programs, including content planning, campaign development, community management, virtual event execution, and member communications that increase acquisition, participation, and retention..
• Guide colleagues and other stakeholders in the design and optimization of member-facing content and mutually beneficial outreach campaigns.
• Develop scalable recognition and ambassador programs that increase member advocacy, referrals, and long-term engagement.
• Create data-informed member referral, ambassador, and advocacy strategies that empower and incentivize educators to promote First Book and drive network growth.
• Efficiently utilize funding for the purpose of growing the Network while maintaining alignment with the goals of corporate and nonprofit partners.

Requirements

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field required.
• Proficiency with an email deployment program required.

Preferred

• Marketing Cloud strongly preferred.
• Canva preferred.
• Mighty Networks preferred.
• GA4 or other marketing attribution platforms preferred.

Benefits

• Medical and dental insurance coverage
• Life insurance and Accidental Death and Dismemberment (AD&D) coverage
• Paid vacation and sick leave
• 12 paid holidays annually
• 401(k) retirement plan with employer matching contributions
• Employer-provided parking stipend (Washington, DC)