Manager, Media Measurement & Insights

Responsibilities

• Commercial Measurement Strategy & Gap Identification
• Emerging Channel Measurement & Test-and-Learn Leadership
• Measurement Frameworks & Capability Building
• Data Storytelling & Commercial Insights
• Innovation, Governance & External Partnerships

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Economics, Market Research, Statistics, or related commercial/quantitative field.
• 5–8 years of progressive experience in media analytics, marketing effectiveness, commercial insights, or digital commerce strategy. Demonstrated experience in a CPG enterprise, top-tier media agency, omnichannel retailer, or fast-moving consumer tech platform.
• Demonstrated expertise in measurement methodologies, such as Marketing Mix Modeling (MMM)/attribution and define standardized incrementality testing standards (e.g., geo-experiments, matched-market testing, holdout groups, data clean room analyses) to separate baseline demand from true media-driven lift.
• Strong ability to synthesize complex datasets and transform findings into clear, actionable business recommendations for senior stakeholders.
• Proven ability to influence cross-functional teams, navigate ambiguity, and drive outcomes in highly matrixed organizations.
• Understanding of PESO measurement frameworks
• Master’s Degree or MBA in Marketing Strategy, Business Analytics, or a related discipline preferred

Preferred

• Master’s Degree or MBA in Marketing Strategy, Business Analytics, or a related discipline preferred.

Benefits

• An industry competitive salary and benefits package, including company bonus.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.