Responsibilities

• Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
• Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making.
• Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.
• Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
• Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.

Requirements

• 5+ years of experience in consumer, entertainment, or brand marketing strategy.
• Demonstrated ability to translate data, audience insights, and cultural trends into strategic recommendations.
• Experience developing positioning, briefs, or narrative frameworks that guide cross-functional execution.
• Proven ability to combine analytics with creativity to shape strategy.
• Comfort interpreting KPIs and research to inform brand and marketing strategies.
• Strong visual storyteller with excellent writing and presentation skills who brings strategies to life in compelling, easily understood ways, with fluency in Keynote for Mac (or willingness to learn).
• Ability to influence and collaborate effectively within a matrixed organization.
• Passion for entertainment, streaming, culture, and evolving audience behavior.
• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000- $105,000 ( bonus eligible)

Preferred

• Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate.
• High ownership mindset with the ability to operate independently and proactively keep leadership informed.
• Bachelor’s degree preferred, master’s degree or MBA a plus.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.