Manager - Marketing Strategy

Responsibilities

• Partner with the broader marketing team to develop and execute title-specific go-to-market strategies across paid media, digital, social, linear, OOH, and experiential channels
• Determine the appropriate creative assets and messaging for specific media placements, ensuring the campaigns reflect the title’s positioning, audience strategy, fan conversations, and marketing priorities across all consumer touchpoints
• Manage the day-to-day execution of approved paid and owned media campaigns, including campaign setup, trafficking/implementation, ongoing maintenance, and coordination with internal teams and agency partners
• Work with Directors and VPs to develop campaign briefs, presentations, and go-to-market plans in collaboration with internal teams and external agencies
• Coordinate campaign deliverables, timelines, approvals, and asset needs across internal and external partners to keep campaigns moving forward
• Communicate campaign plans, progress, performance, and key updates to cross-functional teams and leadership
• Support additional title-marketing initiatives and team priorities as needed

Requirements

• 3–5+ years of marketing experience across traditional and digital media; television, streaming, entertainment, or content marketing experience preferred
• Hands-on experience executing paid social and/or digital media campaigns, including platforms such as Meta and TikTok
• Experience working with creative assets, media placements, campaign setup, and ongoing campaign optimization
• Understanding of marketing and media KPIs and how performance data can inform campaign decisions
• Understanding of brand positioning, audience strategy, and how those strategies translate into campaign execution
• Familiarity with creative development and production across digital, social, print, OOH, and video
• Strong project-management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent verbal, written, and interpersonal communication skills
• Resourceful and comfortable taking ownership of projects and moving work forward independently
• Proficiency in Airtable, Microsoft Word, Excel, and PowerPoint

Benefits

• AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.