- Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform. - Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency. - Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes. - Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement. - Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements. - Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement. - Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes. - Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance. - Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes. - Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data.