Responsibilities

• Strategic Planning & Execution: Develop and implement marketing operations strategies that align with CAP’s business goals, optimizing resource allocation and workflow efficiency.
• Marketing Technology Management: Oversee the selection, deployment, and integration of marketing technology platforms, ensuring systems support campaign lifecycle management and data-driven decision-making.
• Process Improvement: Identify opportunities for process enhancement across marketing operations, establishing best practices and scalable workflows to increase operational effectiveness.
• Campaign Lifecycle Optimization: Manage the end-to-end campaign lifecycle in collaboration with marketing and product teams, driving continuous improvement in execution, tracking, and reporting.
• Performance Analytics: Lead the development and interpretation of marketing analytics, delivering actionable insights to measure impact, inform strategy, and enhance key performance indicators (KPIs).
• Team Leadership: Mentor, develop, and manage a high-performing marketing operations team, fostering a culture of accountability, growth, and collaboration.
• Cross-Functional Collaboration: Partner with stakeholders across marketing, sales, product, technology, and compliance to ensure alignment and support for CAP initiatives.
• Workflow & Governance: Design and maintain governance frameworks that support compliance, data integrity, and operational transparency throughout marketing processes.
• Compliance & Best Practices: Ensure marketing operations adhere to regulatory requirements and industry standards, championing continuous improvement and ethical practices.

Requirements

• Bachelor’s degree in marketing, business, or related field; or equivalent practical experience.
• 7+ years of experience in marketing operations, campaign management, or related roles within technology or financial services sectors.
• Demonstrated expertise in marketing technology platforms (such as CRM, automation, analytics tools) and process optimization.
• Strong analytical skills with a proven ability to leverage data for decision-making and performance improvement.
• Exceptional communication and organizational skills; ability to influence and collaborate across global, matrixed teams.
• Experience establishing workflow governance and compliance frameworks.

Preferred

• MBA or advanced degree.

Benefits

• We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.