Responsibilities

• Campaign Operations & Workflow Oversight - Oversee end-to-end campaign operations process, including development, QA, deployment, and in-flight monitoring, ensuring the team is executing to standard and timelines are met.
• Translate business and marketing requirements into platform configuration, including:
• Data selection and targeting logic
• Personalization and content assembly
• Journey or automation setup
• Operate with a high degree of autonomy, proactively identifying risks, data constraints, or configuration issues and recommending solutions before they impact timelines or campaign performance.
• Rapidly evaluate campaign requests and determine the most efficient and scalable execution approach within platform and timeline constraints
• Triage and reprioritize competing campaign requests in real time, translating shifting client priorities in a dynamic environment where timelines and priorities may shift frequently
• Gather and document client requirements — questioning and challenging where appropriate to ensure exact scope is understood before work begins and factored into planning
• Quality Assurance & Technical Review - Perform thorough campaign QA, validating data, logic, content, links, personalization, and rendering

• Review and troubleshoot HTML for accuracy and compatibility (not responsible for building or writing new HTML development)
• Partner with HTML developers and QA testers to resolve issues efficiently and uphold quality standards
• Ensure compliance with deliverability, data governance, and content standards
• Maintain high QA standards even under compressed timelines, ensuring accuracy and reliability while balancing speed of execution
• Platform & Tooling (Primary: SFMC) - Quickly identify risks or dependencies early and escalate when platform or data constraints impact delivery and determine the most effective workaround or escalation path
• Working knowledge of project management tools (i.e. Workfront)
• Client Communication & Stakeholder Management - Serve as the primary point of contact for campaign operations on your client account owing weekly status meetings, daily communication, change request management, and real-time updates on campaign status, risks, and timelines
• Manage timelines, approvals, and dependencies across internal teams and client stakeholders
• Communicate proactively with both client and internal stakeholders to provide clear updates on campaign status, risks, and timeline adjustments
• Translate complex technical or data considerations into clear, actionable guidance for non-technical stakeholders.