Manager, Marketing Measurement & Analytics

Responsibilities

• Play a key role in developing annual learning agenda, measurement plan and roadmap based on the brand’s goals and objectives
• Implementing and delivering milestones identified within the measurement roadmap
• Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
• Identify measurement and optimization opportunities based on evolving client needs
• Staying updated and consulting on new measurement methodologies, technologies and platforms with clients
• Managing multiple projects and timelines
• Managing Vendor timelines and project delivery
• Conduct advanced analyses on digital datasets to derive actionable insights
• Generating insights, making optimization recommendations to fuel business reviews
• Building and presenting clear, story-driven presentations of measurement results

Requirements

• Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
• Experience using SQL, Python and R is preferred
• Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
• Strong communication and project management skills

Preferred

• Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
• Familiarity with ad tech ecosystem, media planning, and data visualization tools
• Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
• Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
• Familiarity with experimentation and digital maturity concepts